raze.

CONCEPT

Building a brand is tough work, establishing your brand name is so important – however, it is not an easy task. Lucky for you, we’ve gotten pretty good at it. We have processes in place to make this a collaborative and exciting experience. A brand name is your first impression, it is how your business is identified and will depict how your audience approaches you.

Our initial brainstorm starts with the process of ‘why’. We need to identify what you’re trying to communicate to your audience in order to attract your prime consumer. To build a name that resonates it needs to reflect your businesses goals, values and vision. Frazer approached vahst studio aspiring to launch a health and fitness business.

 
SCOPE

NAME DEVELOPMENT
BRAND DESIGN
WEB DESIGN
MARKETING

 

 

LOCATION

GOLD COAST, QLD

Raze (raise);

To increase the amount, level, or strength of.


Within the first phase of this project we needed to develop a name that captured Frazer and reflected his values and mission. We stripped it right back (quite literally) by removing characters from Frazer’s name. The Vahst team strategised a responsive brand name that would remain recognisable and memorable to his audience. Raze offers group training, 1 on 1 sessions and personalised programs for the beginner to seasoned athlete.

The brand required a playful identity to reflect their commitment to fun and approachable fitness. When building an online presence for Raze we wanted to ensure the brands personality was present and that we could provide a seamless user experience. In doing so, we integrated MindBody to allow all Raze clients to book classes on one platform in one destination.