Brand Design
Web Design
Recipearce is here to inspire you to find the joy in cooking with simple, wholesome and delicious home cooked recipes.
The Recipearce team started posting recipes they love to eat at home 3 years ago and now have created nearly 300 dishes to share with the rest of the world. A brand that started organically through social media and has now had tremendous growth. Our mission was to create a cohesive identity and website that held the Recipearce flair whilst ensuring the user experience was seamless online.
A pain point Recipearce faced when only hosting recipes on Instagram was that it became quite difficult to search and track down older recipes. When developing the website, search and filtering functions were imperative to the build allowing expansive categories that exceeded individual recipes. You can now search by, ingredient, cuisine, course, kid-friendly and more. Recipearce also contains an eCommerce component to sell through kitchen goods.
@recipearce
recipearce.com
Location: Casuarina, New South Wales.